DoHonetDoList - Advertising Agreement
Last updated on 21 Dec, 2022
Below
sets forth the terms and conditions that govern the relationship between Dohoneydoliste’s
List, Inc. d/b/a Dohoneydolist (“Dohoneydolist”) and Service Providers that
advertise coupons and/or deals on the Dohoneydolist platform (“Advertisers,” or
“you”) to Dohoneydolist consumers ("Consumers"). This Agreement
becomes effective when Dohoneydolist approves the Advertiser’s advertising
selections and activates the Agreement (not when Advertiser submits its
advertising selections).
1. ADVERTISING PROGRAM
By
meeting certain eligibility requirements set forth herein and paying a fee
(“Advertising Fee”), Advertiser authorizes Dohoneydolist to offer, publish, and
distribute to Consumers on its platform or the platforms of its affiliates: (a)
a description of the services and/or products offered by Advertisers in home
services categories paid for by the Advertiser (“Designated Categories”); (b)
in service areas paid for by the Advertiser (“Designated Service Areas”).
These
services and/or products shall be presented to Consumers in the form of coupons
that offer discounts, unless prohibited by law, which the Consumers may redeem
directly with Advertisers ("Coupons") and/or as prepackaged deals
that can be claimed by Consumers on the Dohoneydolist platform and honored by
the Advertiser ("Deals"). An Advertiser must spend at least $3,000 in
annual Advertising Fees in order to offer Deals.
Advertisers
may be designated as such on the Dohoneydolist platform, or its affiliates’
platforms, with a badge, icon, or other special designation, to be determined
by Dohoneydolist (e.g., “Dohoneydolist Certified,” “Dohoneydolist Approved,”
“Approved Business,” etc.).
Advertisers shall receive:
- Placement Above
Non-Advertisers in the Dohoneydolist Directory—When
Consumers perform searches in the Dohoneydolist Directory, Advertisers’
profiles shall be sorted above non-advertisers’ profiles. This premier
placement applies only when Consumers search in the Designated Service
Areas and Designated Categories. (In other words, an Advertiser will not
necessarily be sorted above a non-advertiser in a category or service area
for which the Advertiser does not pay.)
- Placement Among Other Advertisers in the Dohoneydolist Directory—Among Advertisers, Dohoneydolist may change the way search results
work in the Dohoneydolist Directory, add additional elements to the search
experience, place different types of products within the search results
(e.g., banners, deals, etc.), and modify the search algorithm, etc. We may
also change, without notice, what information appears in profiles, the way
profiles appear to Consumers, and how Consumers get to the Dohoneydolist
Directory.
- Appearance of
Profiles Outside of the Dohoneydolist Directory—Dohoneydolist
may display the profiles of Advertisers in various areas on the platforms
of Dohoneydolist or any of its affiliates (e.g., where consumers submit
service requests, on “leaf pages” outside of the Dohoneydolist platform,
etc.).
- Business
Management Tools—Advertisers
may subscribe to Dohoneydolist Business Management Tools (“BMT”) for an
additional charge per month. BMT contains several features, allowing
Advertisers to, among other things, build and send job quotes, take
payments from consumers, and connect to existing QuickBooks accounts. The
features of BMT may be modified from time to time. If You subscribe to
BMT, You agree to be automatically billed the current BMT fee (“BMT Fee”)
monthly on the credit card we have on file for your account. The BMT Fee
is separate from your Advertising Fee but will occur on the same day each
month you are billed for your Advertising Fee. You can cancel your BMT
subscription any time and you will not continue to be charged.
- Contacts, Leads,
and Guidance—Part of the
value of advertising on Dohoneydolist is that there are numerous ways a
Consumer may come into contact with an Advertisers through Dohoneydolist.
(“Contacts”). For example, a Consumer may call or send a message to an
Advertiser after finding the Advertiser’s profile on the Dohoneydolist
Directory.
Additionally,
when Consumers submit requests for home improvement services through Dohoneydolist
or its affiliates, Advertisers may receive the contact information and
information about the requested services in the form of leads (“Leads”). Leads
are another form of Contacts. Advertisers will not be charged per Lead; rather,
the price of each Lead is included in the Advertising Fee.
Contacts,
including Leads, are not guaranteed jobs; Advertisers are competing with other
companies for the consumers’ business. Dohoneydolist encourages all Advertisers
to maintain a high rating, maintain a robust Dohoneydolist profile, reach out
to consumers promptly, and always conduct themselves with the utmost
professionalism in order to help increase the chances of being hired by
consumers.
During
the sales onboarding process, Advertisers may receive guidance about the number
of Contacts they may receive during the first ninety (90) days of their
advertising relationship with Dohoneydolist (“Guidance”). Guidance is an
estimate only and is not guaranteed. Dohoneydolist calculates Guidance based on
the past performance of other service professionals that advertise in similar
areas, have similar ratings, and have a similar number of reviews. Contact
volume is based on a number of factors, including without limitation ratings,
review count, response time, and how well Service Professionals actively build
and maintain their reputations. Contact volume can be impacted by factors
outside of Dohoneydolist’s, or even the Advertisers’, control, including
without limitation, seasonality and home improvement market trends.
Advertiser
expressly agrees that its failure to obtain the number of Contacts suggested by
the given Guidance shall not be considered a breach of this Agreement on the
part of Dohoneydolist. Further, Advertiser expressly agrees that its failure to
obtain the number of Contacts suggested by the given Guidance shall not provide
an exemption for payment of the Advertising Fee or, in the event Service
Professional terminates the Agreement, exemption for payment of the Early
Termination Fee (set forth under Section 11).
2. ELIGIBILITY
Advertiser
agrees that it must meet or exceed Dohoneydolist's qualifications in order to
advertise. If, during the Term of the Agreement, Advertiser ceases meeting any
of these eligibility criteria and does not promptly cure such defect, Dohoneydolist
may terminate this Agreement. Specifically, Advertiser agrees that it must:
- To the
extent it has any consumer ratings, maintain at least a 3.0-star rating,
as defined by Dohoneydolist.
- Timely pay all invoices for Dohoneydolist services (i.e. no
"past-due" balances).
- Maintain all applicable state or local licensure for all services
advertised.
- Owner, principal or relevant manager of the Advertiser pass the
applicable Dohoneydolist criminal background screening, except that
Advertisers designated by Dohoneydolist as Corporate or National Accounts
shall not be required to undergo a criminal background screening. Corporate
or National Accounts include companies with a large network of
professionals or several franchises or offices.
- Meet any other requirements Dohoneydolist determines are necessary
for participation in the Advertising Program.
Dohoneydolist
reserves the right to modify any and all of these eligibility requirements
without notice to Advertiser.
3. PUBLICATION AND ACTIVATION OF COUPON OR DEAL
- Coupons—Coupons shall be made visible to members who search in Designated
Service Areas and using Designated Categories. A Consumer may present the
Coupon directly to Advertiser. Dohoneydolist shall function only as the
platform upon which Advertisers may offer Coupons to members. Dohoneydolist
does not participate in any transaction between the Consumer and the
Advertiser, including but not limited to contracting and payment for any
services provided.
- Deals—Deals
shall be published on the Dohoneydolist website on the Advertiser's
profile page, upon Advertiser's activation of such Deal on the Dohoneydolist
platform. Dohoneydolist may place an icon on the Advertiser's Profile Page
signifying each Deal. A Consumer may claim the Deal by clicking on the
icon and completing the transaction directly with the Advertiser. Dohoneydolist
reserves the right to, in its sole discretion, promote a Deal to its
Consumers via other means, including without limitation, targeted emails, Dohoneydolist's
website, third-party website, and social networking websites. Dohoneydolist
shall function only as the platform upon which Advertisers may list Deals
to Consumers. Dohoneydolist does not participate in any transaction
between the Consumer and the Advertiser, including but not limited to
contracting and payment for any services provided.
- Tracking Phone Numbers—Advertiser
agrees that, in order to better track the Contacts directed to Advertiser
by Dohoneydolist, Dohoneydolist may display a phone number on Advertiser’s
profile that is different than Advertiser’s normal phone number. This
tracking number will forward directly to the phone number Advertiser
provided Dohoneydolist.
4. ADVERTISER'S REPRESENTATIONS AND WARRANTIES
Advertiser
represents and warrants to Dohoneydolist that: (a) Advertiser has all requisite
power and authority to enter into this Agreement and to sell the goods or
provide the services which are the subject of the Coupon or Deal; (b)
Advertiser is legally and properly licensed to and possesses all requisite
licenses and permits to provide the services in the geographic areas in which
Advertiser is providing the Coupon or Deal; (c) the Retail Rate as set forth in
the terms of the Coupon or Deal for the services or goods offered in connection
with such Coupon or Deal is accurate and correct in all respects as of the date
the Coupon or Deal is offered to the Consumers; (d) Advertiser is registered
for sales, use, and other tax collection purposes in all states which
Advertiser's goods and services will be provided under the terms of the Coupon
or Deal; (e) any and all discounts and services or products presented through
the Coupon or Deal comply with all applicable federal, state and local laws,
rules, regulations and orders; and (f) the Marks (as defined below) do not
violate or infringe any copyright, trademark or other intellectual property
rights of any other person.
5. AUTHORIZATION TO SHARE PERSONAL INFORMATION
By
participating in the Advertising Program, Advertiser expressly authorizes Dohoneydolist
to share its personal information (including without limitation, the company’s
name, address, licensing status, screening information, consumer reviews and
rating, names and contact information of individuals affiliated with the
company, and details regarding Advertiser’s advertising relationship with Dohoneydolist)
with Dohoneydolist’s affiliates, including without limitation, HomeAdvisor,
Handy, and IAC/Interactive Corp.
6. BILLING FOR SERVICE PROFESSIONALS ON BOTH DOHONEYDOLIST AND
HOMEADVISOR NETWORKS
If
you are both an Advertiser and a HomeAdvisor
member, you agree that you are receiving separate and valuable consideration
from both HomeAdvisor and Dohoneydolist by way of Contacts, including Leads,
and exposure to Consumers of both platforms. While there are some overlapping
benefits for Advertisers on both networks, Dohoneydolist and
HomeAdvisor provide separate value in the products and services they offer to
you.
7. COMPLIANCE WITH GIFT CARD LAWS IN DEALS
In
addition to, and not by way of limitation of, anything else contained herein,
Advertiser specifically represents and warrants to Dohoneydolist, and intends
that Dohoneydolist rely, that the Deal, the terms of the Deal, and Advertiser's
sale of goods or provision of services (or both), if applicable, and will
comply in all respects with any and all applicable laws governing: (a) gift
cards, payment cards, pre-paid cards and stored value cards; (b) abandoned
property and the treatment, disposition and reclamation thereof; and (c) the
imposition of expiration dates, service charges, dormancy fees or other terms
and conditions applicable to the Deal, and any and all other laws having
similar effect or importance, including, without limitation, the Credit Card
Accountability Responsibility and Disclosure Act of 2009. Advertiser will
permit the Consumer to redeem the Deal with Service Provide for the applicable
term specified under applicable state or federal laws.
8. ADVERTISER'S OBLIGATIONS
- Use your
best efforts to provide the best quality services or goods.
- Notify Dohoneydolist promptly in the event you cease to do business
or change your name or location.
- Provide Dohoneydolist with your trademark, logo, and other
information (collectively, the "Marks") necessary to be used to
create, distribute, and disseminate the promotion for the Coupon or Deal
to Consumers, and grant Dohoneydolist a limited, non- exclusive right and
license to use, reproduce, transmit and distribute creative materials and
the trademark and/or logo you supply in connection with the Coupons or
Deals, in any and all media or formats in which such Coupons or Deals are
marketed, promoted, transmitted, sold or distributed including but not
limited to, on the Website.
- Pay any and all state sales, use, or other tax due or imposed by
any governmental authority with respect to the sale or redemption of the
Coupon or Deal.
- Provide a valid coupon, approved by Dohoneydolist.
- Agree to honor the Coupon or Deal claimed by any Consumer during
all business hours and as required by applicable law.
- Schedule the work described by a Deal according to your
availability.
- Return/answer Consumer communication through Dohoneydolist Message
Center within two (2) business days from the first notification that an
offer has been claimed.
- Participate in Dohoneydolist programs relating to conflict
resolution (including, but not limited to, our Conflict Resolution Process
and/or FairClaims) in the event there is a dispute with a consumer and the
consumer wishes to engage in such programs.
- Conflict
Dispute Resolution (“CRP”). If a Consumer has a dispute with you, that
Consumer may request Dohoneydolist’s assistance in communicating with you
about the Consumer’s desired resolution. In such an event, the Dohoneydolist
Complaint Resolution Team will contact you to explain the Consumer’s
complaint and desired resolution and to ask you to respond in writing
within a reasonable timeframe. If you agree to the Consumer’s desired
resolution or supply a counteroffer that the Consumer finds acceptable,
the case is considered resolved, the Consumer’s review regarding your
service will be removed, and the Consumer will have the opportunity to
submit updated feedback about his or her experience. If you respond but
do not resolve the matter as described above, the Consumer’s feedback
shall remain unchanged. In order to fulfill your requirement of
participating in CRP, you must respond in writing, but it is not required
that you resolve the matter to the Consumer’s satisfaction. CRP is not a
legal forum and Dohoneydolist does not, at any time, become a party to
your dispute with the member. Dohoneydolist is neither a mediator nor an
arbitrator and does not provide legal advice or assistance. If you
believe legal services are necessary or would be helpful to resolve your
dispute with a Consumer, Dohoneydolist encourages you to consult with an
attorney.
- FairClaims is a legally binding arbitration process that exists
entirely outside of Dohoneydolist. When a Consumer requests that a
dispute be resolved through FairClaims, Dohoneydolist would pay the
FairClaims process fee (but not any settlement or other fees awarded by
the FairClaims arbitrator). Dohoneydolist would have no further
participation in the FairClaims process. For more information about
FairClaims, see https://www.fairclaims.com/how_it_works.
9. FINANCING
You
represent and warrant that to the extent that a Consumer is interested in any
financing options, you will direct them to Dohoneydolist, and you will not
attempt to apply for any financing on the Consumer's behalf, or make any
representations to the Consumer regarding financing options or the likelihood
of a Consumer being approved for financing.
10. BACKGROUND CHECK PROGRAM
- AUTHORIZATION:
You hereby: (a) represent that you are the owner of the company or a
manager with authority to bind the company; and (b) authorize Dohoneydolist
to provide your home mailing address, social security number, date of
birth ("Personal Information") and any other information you
provide to us to a third-party information collection service entity
selected by Dohoneydolist, at any time while you are an Advertiser, to
verify, obtain copies of records, and gather any information pertaining to
your criminal record, as well as financial screening (including but not
limited to searches for bankruptcies, liens and civil judgments) for the
purpose of Dohoneydolist's evaluating its desire to enter into or continue
a contractual business arrangement with you. Dohoneydolist will share this
Personal Information only with third parties designated to carry out the
background checks and with Dohoneydolist’s affiliates.
- DISCLOSURE: Dohoneydolist hereby discloses to you that a consumer
report, as defined by the Fair Credit Reporting Act, may be obtained for
the purpose of advertising with Dohoneydolist, its affiliates,
representatives, or agents. The undersigned hereby authorizes the
procurement of the consumer report. Information from the consumer report
will not be used in violation of any applicable federal, state, or local
equal employment opportunity law or regulation. You understand that your
date of birth will be used solely for identification purposes and will not
be taken into account in any advertising decisions.
11. TERM, FEES, AND TERMINATION
- Initial
Term. The initial term of this Agreement shall be the longer of one (1)
year following the Effective Date or, if Advertiser is offering a Deal,
the last date a Consumer redeems his or her Deal with Advertiser
("Initial Term").
- Renewal Terms and Pricing. On each anniversary of the Effective
Date, the Agreement shall automatically renew for an additional one (1)
year term ("Renewal Terms"). Advertiser also agrees that, at the
beginning of a Renewal Term, Dohoneydolist may increase the price of any
Item or all Items up to 10% more than the price Advertiser paid during the
previous 12- month term for such Item(s). Advertiser may prevent the
Agreement from automatically renewing by providing written notice to Dohoneydolist
at least 30 days before the beginning of a new Renewal Term.
- Dohoneydolist Termination. Dohoneydolist may terminate this
Agreement at any time and for any reason, including but not limited to,
Advertiser’s failure to continue meeting any of the eligibility
requirements set forth under Section 2 (Eligibility).
- Early Termination Fee. If Advertiser cancels the contract and such
cancellation is effective prior to the end of the Initial Term or any
Renewal Term, Advertiser agrees to pay an early termination fee of 35% of
the unused value of the total contract for that Term.
- Late and Collection Fees. Late payments may be assessed a monthly
late fee of the lesser of 1.5%, or the maximum allowed by law, of the past
due balance. Additionally, in the event Advertiser fails to make any
payments under this Agreement (including any early termination fees),
Advertiser shall pay any fees Dohoneydolist incurs in its collection
efforts (including any third-party collection and legal fees).
- Notwithstanding the foregoing, Sections 12-21, 23, and 24 will
indefinitely survive any expiration or termination of this Agreement.
12. PREPAID AGREEMENT SPECIAL TERMS
IF
ADVERTISER HAS PREPAID ANY PORTION OF THE ADVERTISING FEE, ADVERTISER HAS
RECEIVED CONSIDERATION FROM DOHONEYDOLIST IN THE FORM OF DISCOUNTED ADVERTISING
OR OTHER VALUABLE CONSIDERATION, AND THE FOLLOWING SPECIAL TERMS AND CONDITIONS
APPLY: NOTWITHSTANDING ANYTHING TO THE CONTRARY SET FORTH UNDER SECTION 12
(TERM, FEES, AND TERMINATION), THE AMOUNT PREPAID SHALL BE NON-REFUNDABLE. IF
ADVERTISER NOTIFIES DOHONEYDOLIST IN WRITING OF ITS DESIRE FOR THE ADVERTISING
TO CEASE, DOHONEYDOLIST SHALL HONOR SUCH REQUEST; HOWEVER, ADVERTISER SHALL NOT
RECEIVE A REFUND, PRO-RATED OR OTHERWISE, OF THE ADVERTISING FEES PREPAID UNDER
THIS AGREEMENT. ADVERTISER ACKNOWLEDGES THAT THESE SPECIAL TERMS ARE
REASONABLE.
13. PAYMENT
Advertiser
agrees that, for the services rendered under this Agreement, Dohoneydolist may
charge any credit card or other payment method Advertiser has previously
provided Dohoneydolist. If a charge or other payment method fails for any
portion of the Agreement, Dohoneydolist may activate the entire Agreement and
continue to attempt to charge for the portion of the Agreement that failed. By
way of example, if Advertiser pays separately for web advertising and
publication advertising, and the web advertising payment is successful, but the
publication advertising payment fails, Dohoneydolist may activate both types of
advertising and continue to attempt to collect payment for the publication
advertising.
14. WIRELESS NUMBERS AND AUTOMATIC DIALERS
Advertiser
acknowledges that Dohoneydolist will use the telephone numbers, email addresses
or other contact information submitted by Advertiser to Dohoneydolist to
contact Advertiser. Dohoneydolist agrees not to sell, trade, rent or share such
information with any third parties, other than its affiliates, without
Advertiser’s consent. By providing a wireless phone number to Dohoneydolist,
Advertiser represents that the wireless phone number is a business phone number
and agrees that Dohoneydolist may call or send text messages to the wireless
phone number for any purpose, including marketing purposes, using all methods
now known and discovered in the future, including, but not limited to,
auto-dialers, pre- recordings, and general telemarketing practices. Advertiser
agrees that these calls or text messages may be regarding the products and/or
services that Advertiser has previously purchased and products and/or services
that Dohoneydolist or its affiliates may market. Advertiser acknowledges that
this consent may be revoked upon written request. Dohoneydolist's mobile
applications may implement location features that, if you consent, result in
automatic collection of your geolocation information, in which case our mobile
application may use such information to allow Dohoneydolist and customers to
view and track your location. We may also use this location information for our
internal business purposes, and for providing and enhancing our products and
services and advertising.
IF
YOU WANT TO STOP THE AUTOMATIC COLLECTION OF YOUR LOCATION INFORMATION, YOU MAY
DO SO BY USING THE PRIVACY SETTINGS ON YOUR DEVICE, OR BY UNINSTALLING OUR
MOBILE APPLICATION. CERTAIN FEATURES, SUCH AS SAME DAY SERVICE, WILL NOT BE
AVAILABLE IF YOU OPT OUT OF LOCATION COLLECTION.
15. CONFIDENTIALITY
Advertiser
agrees that Dohoneydolist's member lists, Dohoneydolist's Consumer lists, the
terms and conditions of this Agreement, and the existence this Agreement
(collectively, the "Confidential Information"), shall be held in
strict confidence, for the mutual benefit of Advertiser and Dohoneydolist, and
that, except as necessary in the sale of the goods or performance of the
services which are the subject of the Coupon or Deal, Advertiser shall not
disclose any Confidential Information without the prior written consent of Dohoneydolist.
Advertiser is strictly prohibited from selling any of Dohoneydolist's
Confidential Information, including, in particular, member or Consumer lists.
Notwithstanding the foregoing, Advertiser may disclose Confidential Information
to the extent strictly necessary to comply with any order of a court of
competent jurisdiction or as may be otherwise required by applicable law.
16. INDEMNIFICATION; LIMITATION OF LIABILITY
- Advertiser
hereby agrees to indemnify, defend and hold harmless Dohoneydolist and its
successors and assigns and their respective shareholders, partners,
directors, members, managers, officers, employees, agents, and
representatives (without duplication) from and against any and all claims,
damages, liabilities, costs and expenses (including, but not limited to,
reasonable attorneys' fees) to the extent arising out of or resulting from
(i) any breach by Advertiser of any representation, warranty or covenant
contained in this Agreement; (ii) the sale of any products subject to a
Coupon or Deal or provision of or failure to perform services subject to a
Coupon or Deal, or otherwise; (iii) failure or refusal to honor any Coupon
or Deal, provide services, or sell goods subject to a Coupon or Deal to a
Consumer; (iv) any negligence or willful acts by such Advertiser; and (v)
any claim for state sales, use, or other tax obligations arising from the
sale or redemption of a Coupon or Deal.
- IN NO EVENT
SHALL DOHONEYDOLIST BE LIABLE TO ADVERTISER FOR LOSS OF PROFITS, LOSS OF
BUSINESS OPPORTUNITY, INDIRECT, PUNITIVE OR CONSEQUENTIAL DAMAGES OR
SPECIAL LOSSES, WHETHER BASED UPON A CLAIM FOR BREACH OF WARRANTY,
CONTRACT, TORT OR ANY OTHER LEGAL OR EQUITABLE CLAIM RELATING TO THIS
AGREEMENT, THE RELEVANT GOODS OR SERVICES OR PERFORMANCE HEREUNDER.
- Advertiser
understands that Dohoneydolist is not providing, and will not provide, any
legal or tax advice.
17. DISCLAIMER OF WARRANTIES
ADVERTISER
UNDERSTANDS AND AGREES THAT, EXCEPT AS EXPRESSLY SET FORTH HEREIN, DOHONEYDOLIST
DISCLAIMS ANY AND ALL WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED
INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND
FITNESS FOR A PARTICULAR PURPOSE, TITLE, NONINFRINGEMENT, SECURITY, AND
ACCURACY.
18. CLAIMS
Any
claim which Advertiser has or may hereafter have which arises out of or relates
to, directly or indirectly, this Agreement or Dohoneydolist’s performance
hereunder must be made within one hundred twenty (120) days after the
termination of this Agreement or within one hundred twenty (120) days after the
date the first Deal is published (if applicable), whichever is latest. Any
claim not so made shall be deemed waived by Advertiser.
19. MARKETING MATERIALS; NO ENDORSEMENT
All
marketing materials, documentation and information prepared by Advertiser
relating to a Coupon or Deal must be approved by Dohoneydolist prior to
distribution and such approval shall not be unreasonably withheld, conditioned
or delayed.
20. USE OF TRADEMARKS
Advertiser
hereby agrees that it shall not use, directly or indirectly, any of Dohoneydolist's
trademarks, trade names, images, service marks, logos or other intellectual
property for any purpose without the express written consent of Dohoneydolist.
No license or other rights in or to any Dohoneydolist intellectual property or
logo are granted to Advertiser under or implied by this Agreement.
21. ASSIGNMENT
Advertiser
may not assign or otherwise transfer this Agreement or any of its rights and/or
obligations relating to this Agreement or any Coupon or Deal without the prior
written consent of Dohoneydolist.
22. COUNTERPARTS; FACSIMILE SIGNATURE
This
Agreement may be executed in counterparts and by facsimile signature, each of
which shall be deemed an original, but both of which together shall constitute
one and the same Agreement.
23. MUTUAL ARBITRATION AGREEMENT
- Informal
Negotiations. To expedite resolution and reduce the cost of any dispute,
controversy or claim, past, present, or future, between you and Dohoneydolist,
including without limitation any dispute or claim related to or arising
out of this Agreement ("Dispute"), you and Dohoneydolist may
attempt to negotiate any Dispute informally (the "Informal
Negotiations") before initiating any arbitration or court proceeding.
Such Informal Negotiations will commence upon written notice. Your address
for any notices under this Section is your physical address that you have
provided to Dohoneydolist. Dohoneydolist's address for such notices is: Dohoneydoliste’s
List, Inc., d/b/a Dohoneydolist, Attn: Legal Department, 130 E. Washington
St., Indianapolis, IN 46204.
- Arbitration.
If a Dispute is not resolved through Informal Negotiations, you and Dohoneydolist
agree to resolve any and all Disputes (except those Disputes expressly
excluded below) through final and binding arbitration ("Arbitration
Agreement"). This Arbitration Agreement shall be governed by the
Federal Arbitration Act and evidences a transaction involving commerce.
The arbitration will be commenced and conducted before a single arbitrator
under the Commercial Arbitration Rules (the "AAA Rules") of the
American Arbitration Association ("AAA") and, where appropriate,
the AAA's Supplementary Procedures for Consumer Related Disputes
("AAA Consumer Rules"), both of which are available at the AAA
website (www.adr.org). Your arbitration fees and your share of arbitrator
compensation will be governed by the AAA Rules (and, where appropriate,
limited by the AAA Consumer Rules). If you are unable to pay such costs, Dohoneydolist
will pay all arbitration fees and expenses. Each party will pay the fees
for his/her or its own attorneys, subject to any remedies to which that
party may later be entitled under applicable law. The arbitrator will make
a decision in writing. Additionally, the arbitrator, and not any federal,
state, or local court or agency, shall have the exclusive authority to
resolve any dispute relating to the interpretation, applicability, enforceability,
or formation of this Arbitration Agreement. However, the preceding
sentence shall not apply to the "Class Action Waiver" described
in Subsection (4) below.
- Excluded
Disputes. You and Dohoneydolist agree that the following Disputes are
excluded from this Arbitration Agreement: (1) any Dispute seeking to
enforce or protect, or concerning the validity of, any of your or our
intellectual property rights; (2) individual claims in small claims court;
(3) any claim that an applicable federal statute expressly states cannot
be arbitrated; and (4) any claim for injunctive relief.
- WAIVER OF
RIGHT TO BE A PLAINTIFF OR CLASS MEMBER IN A CLASS ACTION. To fullest
extent permitted by applicable law, You and Dohoneydolist agree to bring
any Dispute in arbitration on an individual basis only, and not as a class
or collective action. There will be no right or authority for any Dispute
to be brought, heard or arbitrated as a class or collective action
("Class Action Waiver"). Regardless of anything else in this
Arbitration Agreement and/or the applicable AAA Rules or AAA Consumer
Rules, the interpretation, applicability, enforceability or formation of
the Class Action Waiver may only be determined by a court and not an
arbitrator.
- Rules/Standards
Governing Arbitration Proceeding. A party who wishes to arbitrate a
Dispute covered by this Arbitration Agreement must initiate an arbitration
proceeding no later than the expiration of the statute of limitations that
applicable law prescribes for the claim asserted. The arbitrator shall
apply the statute of limitations that would have applied if the Dispute
had been brought in court. The arbitrator may award any remedy to which a
party is entitled under applicable law, but remedies shall be limited to
those that would be available to a party in their individual capacity, and
no remedies that otherwise would be available to an individual under
applicable law will be forfeited. The arbitrator is without authority to
apply any different substantive law. The parties have the right to conduct
adequate civil discovery and present witnesses and evidence as needed to
present their cases and defenses, and any dispute in this regard shall be
decided by the arbitrator. The location of the arbitration proceeding
shall take place in the city or county where you reside, unless each party
agrees otherwise. A court of competent jurisdiction shall have the
authority to enter judgment upon the arbitrator's decision/award.
- Severability.
You and Dohoneydolist agree that if any portion of this Section entitled
"Mutual Arbitration Agreement" is found illegal or
unenforceable, that portion will be severed, and the remainder of this
Section will be given full force and effect.
24. GOVERNING LAW
This
Agreement shall be governed by and construed in accordance with the laws of the
State of Indiana, without giving effect to any choice or conflict of law
provision or rule (either of the State of Indiana or any other jurisdiction)
that would cause the application of the laws of any jurisdiction other than the
State of Indiana.
25. WAIVER
Neither
party shall be deemed to have waived any of its rights, powers nor remedies
hereunder except in an express writing signed by an authorized agent or
representative of the party to be charged.
26. ENTIRE AGREEMENT
This
Agreement, along with any addendums, schedules, or exhibits attached hereto or
incorporated into by reference, constitutes the entire agreement between the
parties hereto regarding the subject matter contained herein and may be amended
or modified only by a writing signed by a duly authorized representative of
each party and dated subsequent to the date hereof. Advertiser agrees that it
enters into this Agreement based on the written terms herein and not on any
verbal representations. Advertiser further agrees that historical data provided
during discussions about the Advertising Program is intended to provide
historical context and not to guarantee future performance.
27. BINDING EFFECT
This
Agreement, including all the Exhibits attached hereto, and the rights and
obligations created hereunder shall be binding upon and inure solely to the
benefit of Dohoneydolist and Advertiser and their respective successors and
permitted assigns, and no other person shall acquire or have any right under or
by virtue of this Agreement.